Here's an excerpt from the article "The Importance of Emotional Intelligence in Small Business Owners"
Emotional intelligence helps you:
-Deal with conflicts and problem solving
-Offer better customer service
-Hire the best people for the job
-Trust your business instincts and intuition
-Listen to others, understand them, and make them feel appreciated
-Control your reactions to challenges, and stay positive when mistakes happen
-Market to your customer because you’re better able to empathize with them
-Write better, more emotionally driven, content
-Connect with potential partners and build business relationships
You can read the entire article here.