Wednesday, January 15, 2020

I can't get this story out of my head





At first I posted this fantastic video because it was fun. I promised the viewer a smile if they watched it. But now I'm editing this post. I notice how this video is an example of terrific corporate storytelling. We identify with the lonely travelers and then share their triumph when they overcome their reticence and join together. The story follows a single moment which makes it more powerful than a complicated corporate story that takes place over many segments. It's also a true story. And that's the story of what I learned from watching this video. I thought it was simply fun and now I see what it can teach.

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