Research with MRIs confirms what the ancients knew – stories
are the best way to “hack” into our listener’s brain. Listeners will remember a story far longer
than any other type of data. Even 1 or 2
minute stories can be effective.
Ever tune someone out because their story seemed to circle
around aimlessly or include details that seemed irrelevant? Storytelling has gotten a bad rap at work
because most people don’t know how to tell their story well. Others don’t even recognize the stories that
they NEED to tell to their colleagues, customers, employees, and supervisors.
Storytelling is an art and even our personal stories need
practice. Once we understand the
necessary components we can perfect our delivery. Telling our story at work means that we can
connect with those we want to inspire, motivate, or persuade.
While there is no one way to tell a story (think of all the
novels, plays, and movies you know), there are still principles we can learn to
guarantee that our stories will engage our audience.
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