Sunday, October 13, 2019

Stories are Powerful.

According to researchers Prentice and Gerrig, our brains are built to record information from stories. Neurochemist Paul Zak uses brain scans to explain the process. When we listen to the standard business presentation, the language centers of our brain light up. But we often forget this data quickly. When we hear a story, our language centers are activated but other parts of our brain that relate to our senses (sight, sound, taste, touch) also light up. This is one reason why stories are much easier to remember, more sections of our brain are listening.



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