Thursday, February 15, 2018

Your brain on stories

The human brain craves and is hard-wired for stories.  According to researchers Prentice and Gerrig, our brains are built to process information from stories.  This explains why simply listing facts is less effective than telling an illustrative story.  According to Professor Uri Hasson, from Princeton, a story is the only way to activate parts in the brain so that a listener turns the story into their own idea and experience.   

Researchers have found that when listening to a powerpoint, only the language centers of the brain light up.  When listening to a story, all the sensory areas of the brain also light up.  Telling a story is like hacking into someone's brain.  It is the most effective way to inspire, motivate, and persuade. 

© 2018 Laura Lewis-Barr all rights reserved

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