According to researchers Prentice
and Gerrig, our brains are built to record information from stories. Neurochemist
Paul Zak uses brain scans to explain the process. When we listen to the
standard business presentation, the language centers of our brain light up. But
we often forget this data quickly. When we hear a story, our language centers
are activated but other parts of our brain that relate to our senses (sight,
sound, taste, touch) also light up. This is one reason why stories are much
easier to remember, more sections of our brain are listening.
© 2019 Laura Lewis-Barr all rights reserved
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