A
dvanced education teaches us to see trends and abstract ideas
at a 30K feet altitude. The trouble is, stories
only connect when told from a human scale.
“Once upon a time” is meant to set us up for a particular time and
place. When we abstract, we lose our
audience. Thinking on a micro level
often feels wrong to the business executives we coach, but they soon experience
the force of these small stories.
Combining stories with statistics (the ultimate abstraction) is a wonderful
blend. Political speeches and closing
arguments of lawyers routinely use this combo because it is powerfully
effective.
© 2019 Laura Lewis-Barr all rights reserved
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